Healthcare
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CORPORATE OR INDIVIDUAL STAFF BURNOUT ? POTENTIAL ADD ON SERVICE FOR YOUR CURRENT HEALTHCARE BUSINESS ?…
22.06.2020
Revenue Lost? Business Plan For Survival
What happens when your business relies on Christmas sales and the cash no longer lasts a year?
I prepared the business plans and projections for a business focussed on Christmas gifts for the B2B market where 90% of its annual sales were completed in the 4 weeks leading to Christmas. Where margins were buoyant the cash lasted however, a marginal decline in revenue with increasing direct and indirect costs led to cash reserves gradually deteriorating from 52 weeks down to 40 weeks. This became unsustainable.
This led to a fundamental strategic change in the business to import summer fruit drink concentrate, add the water and pack in cartons to resell to the consumer market. The individual cartons had a picture of the fruit used in the drink and when displayed together the wall created a large perfect display of fruit. It was very powerful marketing design. This was possible because of a well constructed and considered business plan with an integrated 3 year financial model where the plan was supported by the numbers, the numbers supported the plan.
Now is a great time to plan for the future.
During the last 30 years I have been providing transformational change and supporting growth plans for a range of businesses from SME’s through to PLC’s.
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